Messages Sent
847,200
+12.4%
vs last month
Delivery Rate
94.2%
+1.1 pts
vs last month
Active Conversations
1,284
-3.2%
vs last month
In-Chat Revenue
MX$284,500
+28.7%
vs last month
Message volume by channel
Last 30 days
WhatsApp
SMS
Email
Recent campaigns
| Name | Channel | Status | Audience | Delivery | Revenue |
|---|---|---|---|---|---|
| Telcel June Recharge | ● Completed | 48,200 | 94.1% | MX$142,300 | |
| Movistar Promo July | SMS | ● Sending | 31,800 | 67.2% | MX$43,100 |
| AT&T $30 Recharge | ● Scheduled | 12,400 | — | — | |
| Claro Peru Win-back | ● Draft | 8,900 | — | — |
Needs attention
MG
Maria G.2m
🇲🇽 WhatsApp
JD
John D.8m
🇺🇸 SMS
CR
Carlos R.15m
🇲🇽 WhatsApp
Campaigns
Manage and monitor all your messaging campaigns
Contacts
Your full contact database across all markets
Total Contacts
100,000
Opted In
94,820
WhatsApp
67,900
SMS
28,100
Product Catalog
Manage products and offers across all markets
Active Products
24
Countries
3
Total Products
28
Price Range
MX$50 – MX$500
Active only
🇲🇽 Mexico3 products
Telcel
Telcel $100 Recharge
Standard recharge for Telcel Mexico subscribers. Instant delivery.
MX$100.00
Recharge
Telcel
Telcel $200 Recharge
Double recharge for Telcel subscribers with bonus data.
MX$200.00
Recharge
Movistar
Movistar $150 Plan
30-day plan with data and minutes for Movistar users.
MX$150.00
Plan
🇺🇸 USA2 products
AT&T
AT&T $30 Prepaid
Monthly prepaid plan for AT&T subscribers.
US$30.00
Plan
T-Mobile
T-Mobile $40 Plan
Monthly prepaid with unlimited talk & text.
US$40.00
Plan
🇵🇪 Peru1 product
Claro
Claro S/30 Recharge
Standard recharge for Claro Peru subscribers.
S/30.00
Recharge
Recurring Campaigns
Automated campaigns triggered by contact behavior or events
Active
4
Enrolled
28,400
Sent this month
142,800
Avg conversion
18.3%
Plan Expiry Reminder
WhatsApp
Plan expiring → 7 days before → Send message
Enrolled
12,400
Sent
98,200
Conv.
22.1%
Expired Plan RecoveryWhatsApp
Plan expired → 1 day after → Send offer
Enrolled
8,900
Sent
31,400
Conv.
14.8%
Birthday RechargeSMS
Birthday → Same day → Send offer
Enrolled
3,200
Sent
8,400
Conv.
31.2%
Inactivity Win-backEmail
Inactive 30d → 0 days after → Send message
Enrolled
4,100
Sent
4,800
Conv.
9.4%
New Contact WelcomeWhatsAppPAUSED
New contact → Immediately → Send message
Enrolled
2,800
Sent
2,800
Conv.
—
Failed Payment AlertSMSDRAFT
Payment failed → 1 hour after → Send message
Enrolled
—
Sent
—
Conv.
—
New recurring campaign
Set up automated message triggers
the event
Available variables: {{first_name}}, {{last_name}}, {{plan_name}}, {{expiry_date}}, {{phone}}
Opt-out check
This campaign will automatically skip contacts who have opted out. Opt-out status is checked in real time before each send.
Audiences
Dynamic contact segments that update automatically
Dynamic audiences update automatically as contact data changes
Audience conditions
Match
of these conditions
days ago
Live preview
28,400
28.4% of total base
🇲🇽68%
🇺🇸18%
🇵🇪14%
Lifecycle Analytics
Track how contacts move through lifecycle stages over time
New
4,200
4.2%
First purchase < 1 week ago
Active
31,800
31.8%
Last purchase < 30 days ago
Churn
24,700
24.7%
Last purchase 30–60 days ago
Inactive
39,300
39.3%
Last purchase 60+ days ago
Lifecycle distribution over time
Monthly breakdown of contacts by lifecycle stage
New
Active
Churn
Inactive
Transition rates
How effectively contacts move through stages (last 6 months)
How contacts moved last month (May → Jun 2026)
Migration matrix showing movements between lifecycle stages
| From \ To | Stayed | → Active | → Churn | → Inactive | Total May |
|---|---|---|---|---|---|
| New | 2,800 | 1,100 | 300 | — | 4,200 |
| Active | 24,200 | — | 5,800 | 1,800 | 31,800 |
| Churn | 12,400 | 4,800 | — | 7,500 | 24,700 |
| Inactive | 31,200 | 4,300 | 3,800 | — | 39,300 |
New → Active
62.3%
↑ +3.2%
Active retention
89.1%
↑ +0.8%
Churn reactivation
19.4%
↓ -1.1%
Inactive reactivation
11.0%
↑ +0.4%
Customer Analytics
RFM segmentation, CLV, and lifecycle intelligence across all markets
Total Contacts
100,000
Avg RFM Score
7.9/15
Avg CLV
MX$840
Loyal Contacts
12,100 12.1%
Lifecycle breakdown
New
4.2%
4,200 contacts
Avg CLV: MX$120
Active
31.8%
31,800 contacts
Avg CLV: MX$920
Churn
24.7%
24,700 contacts
Avg CLV: MX$480
Inactive
39.3%
39,300 contacts
Avg CLV: MX$210
RFM Score Distribution
Contact count by combined RFM score (3–15)
🇲🇽 Mexico
Active
68,200 contacts
Avg CLVMX$920
68.2% of baseConv: 22.4%
🇺🇸 USA
Active
18,200 contacts
Avg CLVUS$680
18.2% of baseConv: 18.1%
🇵🇪 Peru
Churn
13,600 contacts
Avg CLVS/580
13.6% of baseConv: 15.3%
Featured contact — Champion profile
MG
Maria Garcia
+52 55 1234 5678
🇲🇽 Mexico
WhatsApp
12
Orders
MX$1,840
Total spend
loyal
top-up
vip
Jun 2024
First purchase
Nov 2024
Loyal
Mar 2025
VIP
Jun 2026
Active
RECENCY
5
R
FREQUENCY
4
F
MONETARY
5
M
Total score
14 / 15
Champion
CLVMX$1,840
Top 5%
LifecycleActive
New
4,200
Avg CLV: MX$120
Churn
24,700
Avg CLV: MX$480
Inactive
39,300
Avg CLV: MX$210
Loyal
12,100
Avg CLV: MX$2,400
Workspace settings
Coming in the next sprint.
This section will include channel integrations (WhatsApp, SMS, Email, Voice), team members & RBAC, API keys, billing, and workspace configuration.